Search engine optimization is definitely one of the top ways to drive a deluge of free traffic to your website. Essentially, you are leveraging on the massive visitor numbers of search engines and funneling them to your website. It takes consistency over a long period of time to achieve steady results with search engine optimization. But when you do achieve results, the traffic is usuallypaying cash. Not only that, but you’ll be pulling in targeted traffic that’sfrowned upon by the search engines. Which leads to more cash in your pocket.
Here are exactly how you can piece together a successful search engine optimization strategy:
1.Build a great website. It pays to be original. And when you build a site for someone else, make sure they’re going to retain ownership of the site.
2.Raintain your website. The advent of web-based tools and hosting has made building and maintaining a website a breeze. But you’d be surprised how difficult some people are to work with. And maintain can mean a lot of things like tweaking broken links and broken images to get your site running smoothly. If you can’t fix them yourself, you may want to contact a web designer to do it for you. And if you have a website with a lot of pages and graphics, you’ll want to get someone to doxHTML optimizationsand server side scripting to ensure that the search engines are able to crawl and index all your pages. If you have a large site, chances are that you want to break your site into different themed sections. That’s fine, but it also means that you need to do some internal linking. And again, it requires some attention to the sitemap.
3.Know what your competition is doing. Most people don’t realize the importance of looking at the websites of their competition. How do you do this? A couple of ways to accomplish this: (a) check their PageRank, and (b) check to see how often they are publishing new content. If they are rarely publishing new content, it would be wise to comment on their blog or create a new blog post encouraging relevant links to your site.
4.Wear your white hat hat Jersey. You may have heard that using white hat or ethical techniques are the only ways to go about search engine optimization. And you would be right. However, it is a double edged sword. You can submit your site to the search engines, and eventually they will catch on. But if you go the other way and use black hat techniques, you’ll find your site blacklisted for good. Your better off to stick to white hat techniques, unless your site is hosted by a well-established search engine like Google or Yahoo.
If you are publishing a blog or a website for a business, you should follow (or subscribe to) a SEO blog. Your blog posts should include regular updates about how to increase traffic to your site, and overall how you are using SEO to promote your business. Your subscribers will find you anyway, so it only helps to spread the word about your great tips and tricks to attract more visitors.
And that’s how you could begin to improve search engine rankings, attract more subscribers, and improve your business’ online presence.PS! You can use this strategy for any type of website!